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Professor • Lecturer • Author • Researcher • Strategic Thinker
David W. Stewart's Strategic Insights
David W. Stewart is a renowned scholar in marketing and consumer behavior, with an extensive career spanning academic leadership, expert testimony, and influential publications.
About David
Meet the Vision Behind the Work
David W. Stewart is an internationally recognized marketing scholar and educator, known for his work in advertising research, marketing strategy, and consumer insights. He has authored numerous books, academic papers, and professional columns shaping the modern understanding of marketing effectiveness.
He has served in leadership roles at major universities, advised global organizations, and contributed expert testimony in high-profile litigation matters related to marketing, branding, and consumer behavior.
His work has been recognized with multiple awards, including lifetime achievement honors from leading academic associations.
Download Curriculum Vitae
You can download a full CV including academic appointments, publications, research contributions, and professional service.
Thinking About Marketing.
Creativity
The Financial Return on Creativity: The Case of Advertising, Marketing Accountability Standards Board White Paper, February
Brand Strategies
5 Brand Strategies for Responding to Change, Branding Strategy Insider.
Academic Articles
Representative Publications
Stewart, D.W. (2024)
The Impact of Digital Advertisin… Journal of Marketing
Stewart, D.W. (2023)
Brand Recognition in Markets… Journal of Consumer Behavior
Stewart, D.W. (2022)
Improving Marketing Measurements… Journal of Advertising
Published Works
Representative Books
Winning the Advertising Game: Lessons from the Super Bowl Ad Champions, scheduled for publication by Springer in 2025. (with Sascha Raithel, Alexander Mafael, and Charles Ray Taylor).
Maladaptive Consumer Behavior: Theory, Behavior, and Intervention, (Palgrave: 2024). (with Ingrid Martin).
Marketing Accountability for Marketing and Non-marketing Outcomes, Review of Marketing Research, Volume 18, (Emerald Publishing: 2021). (co-edited with V. Kumar).
Master of Marketing Measurement: Margaret Henderson Blair on Marketing Accountability, (Cambridge Scholars Publishing: 2021). (edited volume). (with Allan Kuse).
Winning the Advertising Game:
Lessons from the Super Bowl Ad Champions, scheduled for publication by Springer in 2025. (with Sascha Raithel, Alexander Mafael, and Charles Ray Taylor).
Maladaptive Consumer Behavior:
Theory, Behavior, and Intervention, (Palgrave: 2024). (with Ingrid Martin).
Marketing Accountability
Marketing Accountability for Marketing and Non-marketing Outcomes, Review of Marketing Research, Volume 18, (Emerald Publishing: 2021). (co-edited with V. Kumar).
Master of Marketing Measurement:
Margaret Henderson Blair on Marketing Accountability, (Cambridge Scholars Publishing: 2021). (edited volume). (with Allan Kuse).
Marketing, Public Policy
Marketing, Public Policy, and Moral Courage in a Diverse, Rapidly Changing World, Proceedings of the 2020 AMA Marketing + Public Policy Conference, Volume 30, (American Marketing Association: 2020). (with Mitchell Hamilton and Myla Bui).
Experience
Representative Consulting Experience
Agilent Technologies
American Cable Systems
AT&T
Baxter Health Care Group
Bell Communications Research
Cadence Design Systems
City of Riverside
Coca-Cola Company
Compass Lexecon
Cornerstone Research
Federal Trade Commission
FISERV
Ford Motor Company
General Motors
Hewlett Packard
Honeywell Home and Building Control
Hughes Corp.
International Teleproduction Society
Lintas Worldwide Advertising
NCR
Nihhon Health Industry Co.
Samsung
Schnucks’ Supermarkets
Texas Instruments
Visa Services International
Weyerhaeuser Company
Xerox
Yankelovich, Clancy, and Schulman
Academic Background
Education
Ph.D. in Personality Psychology
Baylor University,
Waco, TX. (December, 1974).
MA in General Experimental Psychology
Baylor University,
Waco, TX. (May, 1973).
BA in Psychology
Northeast Louisiana University, Monroe, LA. (now University of Louisiana Monroe). (January 1972).
Professional Recognition
Representative Honors & awards
Wilkie Award
Recipient of the 2025 William L. Wilkie Marketing for a Better World Award, American Marketing Association.
Blair Award
Recipient of the 2021 Margaret H. Blair Award for Marketing Accountability, MASB.
JAR Practitioner Award
Best practitioner paper award for a paper published in the Journal of Advertising Research in 2020.
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