David W. Stewart is President’s Professor Emeritus in the Department of Marketing and Business Law at Loyola Marymount University. He is the current chair of the Marketing Accountability Standards Board (MASB: https://themasb.org). He is past Dean of the School of Business Administration and the A. Gary Anderson Graduate School of Management at the University of California, Riverside (UCR). Prior to joining the faculty at UCR he was the Robert E. Brooker Professor of Marketing and Chairman of the Department of Marketing in the Marshall School of Business at the University of Southern California. He also served as deputy dean of the Marshall School for five years. He is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Public Policy and Marketing. He also previously served as the senior associate dean for academic affairs and associate professor of marketing at the Owen Graduate School of Management, Vanderbilt University and as a research manager for Needham Harper and Steers Advertising (now DDB). Dr. Stewart holds three degrees in psychology: a B.A. from the University of Louisiana at Monroe, an M.A. in experimental psychology from Baylor University, and a Ph.D. in personality psychology from Baylor University. He has published more than 350 papers and book chapters and twenty books. His scholarship has been cited more than thirty-four thousand times and has been recognized and honored in numerous venues.