Representative Awards and Honors
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Professional Recognition
Representative Honors & awards
Wilkie Award
Recipient of the 2025 William L. Wilkie Marketing for a Better World Award, American Marketing Association.
Blair Award
Recipient of the 2021 Margaret H. Blair Award for Marketing Accountability, MASB.
JAR Practitioner Award
Best practitioner paper award for a paper published in the Journal of Advertising Research in 2020.
AMA Fellow
Fellow, American Marketing Association (2021).
Davidson Award
Recipient of the 2021 AMA J. R. Davidson Award for Best Paper Published in the Journal of Retailing (2020).
JAR Influencer Recognition
Identified as one of the five most important influencers in the 60-year history of the Journal of Advertising Research (2020).
JAR Practitioner Award (China)
Best practitioner paper award – Journal of Advertising Research (Chinese Scholar Marketing Association), 2020.
Chinese Marketing Fellow
Chinese Scholar Marketing Association Fellow Award for Outstanding Contribution to Marketing Scholarship in China and Beyond (2020).
Ingolstadt Legacy Award
Ingolstadt Legacy Award for Business & Economics in Service of Humanity (2019).
MASSIG Lifetime Award
Marketing and Society Lifetime Achievement Award (AMA MASSIG, 2015).
Chairman’s Award
Chairman’s Award, Riverside Chambers of Commerce (2009).
Elsevier Scholar
Elsevier Distinguished Marketing Scholar, Society for Marketing Advances (2007).
Vector Educator Award
Cutco/Vector Distinguished Marketing Educator Award, Academy of Marketing Science (2006).
Men of Merit
Omicron Delta Kappa Men of Merit Award, Baylor University (2005).
Preston Research Award
Ivan Preston Outstanding Contribution to Research Award, American Academy of Advertising (1998).
Distance Learning Award
Best Distance Learning Program – U.S. Distance Learning Association (1996).
Who's Who
Listed in Who’s Who in America.
APS Charter Fellow
Charter Fellow, Association for Psychological Science.
APA Fellow
Fellow of the American Psychological Association, Division 23.