Representative Awards and Honors

Professional Recognition

Representative Honors & awards

Wilkie Award

Recipient of the 2025 William L. Wilkie Marketing for a Better World Award, American Marketing Association.

Blair Award

Recipient of the 2021 Margaret H. Blair Award for Marketing Accountability, MASB.

JAR Practitioner Award

Best practitioner paper award for a paper published in the Journal of Advertising Research in 2020.

AMA Fellow

Fellow, American Marketing Association (2021).

Davidson Award

Recipient of the 2021 AMA J. R. Davidson Award for Best Paper Published in the Journal of Retailing (2020).

JAR Influencer Recognition

Identified as one of the five most important influencers in the 60-year history of the Journal of Advertising Research (2020).

JAR Practitioner Award (China)

Best practitioner paper award – Journal of Advertising Research (Chinese Scholar Marketing Association), 2020.

Chinese Marketing Fellow

Chinese Scholar Marketing Association Fellow Award for Outstanding Contribution to Marketing Scholarship in China and Beyond (2020).

Ingolstadt Legacy Award

Ingolstadt Legacy Award for Business & Economics in Service of Humanity (2019).

MASSIG Lifetime Award

Marketing and Society Lifetime Achievement Award (AMA MASSIG, 2015).

Chairman’s Award

Chairman’s Award, Riverside Chambers of Commerce (2009).

Elsevier Scholar

Elsevier Distinguished Marketing Scholar, Society for Marketing Advances (2007).

Vector Educator Award

Cutco/Vector Distinguished Marketing Educator Award, Academy of Marketing Science (2006).

Men of Merit

Omicron Delta Kappa Men of Merit Award, Baylor University (2005).

Preston Research Award

Ivan Preston Outstanding Contribution to Research Award, American Academy of Advertising (1998).

Distance Learning Award

Best Distance Learning Program – U.S. Distance Learning Association (1996).

Who's Who

Listed in Who’s Who in America.

APS Charter Fellow

Charter Fellow, Association for Psychological Science.

APA Fellow

Fellow of the American Psychological Association, Division 23.